How good web design can influence consumer behavior ?

Placing the products in right location can lead to an increase in sales. This is the sole reason why chains spend millions of dollars in testing the right locations to arrange the products. And, website design  Fremont, California, Los Angeles or wherever you are, is no different.

While certain designs can definitely influence consumer behavior, there are others that simply bog them down and make them run away! So, how exactly can you create a web design that influences consumer behavior?

For an answer to this question, here is a look at the elements that you need consider –

  • Color Psychology – you might have never thought about it, but blue seems to be the most popular color on the internet. Facebook, Twitter, LinkedIn, everyone is using shades of blue for a reason. However, it can be a good idea to take a market survey to see what the hot colors in your niche are and then choose accordingly.
  • Keeping it Simple – a poor navigation in the website is a BIG NO!!! Keep the purchase funnel as simple as possible to ensure that even the least computer savvy visitors can buy things without any hassle. To better the conversion numbers simplify the layout and focus on creating user friendly navigation.
  • Impactful Content –powerful content is what separates just the other websites from the ones that are on top of the game. Impactful call to action, right use of words like guaranteed, experts, security and similar others can help a hesitant customer change his mind and make the purchase.

That’s about it.
To sum it all up, it won’t be wrong to say that a psychologically conscious website design is the need of hour. So, if you don’t have one then start working on the changes mentioned above and see how they impact the consumer behavior on your site in quick time.